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A First Notional Picture with IAN HUNTER - COLIN CLIVE + ALISON SKIPWORTH +
Vitagraph, Inc. All rights reserved. Copy ght is i ie a |
Copyright 1935,
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hool soe wae. pitas shy ‘several
he went on the stage in London
where he was a success.
yed on Brockway ae
he J Bennett. He came to iis a. to take the
part of “Theseus” in the Warner
Bros. production, “A Midsummer
Night’s Dream. He was then im-
mediately signed to play the lead-
ing role opposite Bette Davis in
Her first screen success co ee
George Arliss in ‘The Man Who |
Played God.” By
Her most recent neines include
“Bordertown,” “Of Human Bona:
age,” and “Housewife.”
Adaptation and ed oe ge eee Charles Kenyon
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Musical Director . ioe Aiea
"PTE DAVIS 80%.
oe Vit ee ie
“THE GIRL FROM 10th AVEN UE” 100%
a Beal ert ithe sets
Ian Hunter — Colin Clive 50%
. - Alison Skipworth — John Eldredge 50%
Directed by Alfred E. Green _ 20%
A First National : 40%
Productions Corporation: ga eohs 5%
Pichine 25 ers Ces “25%...
to remind you of the sen
After serving in the World War, z
“The Girl From 10th Avenue.” E
von Alfred Ee Green
tion-making
+
in “Border-—
winning the
emands: but one
lishmen, ‘was born in St. 0)
France. His father is a Colonel in
the batiee ney
Pa
the Royal Mili
Point, with the expectation of be-
coming an army officer. A
ye h the stage and Loe
played in hundreds of ae: on
Broadway and in stock, as well as
in scores of screen productions.
She was born in Lendon, and
having a fine contralto vo
engaged as Marie Temple’s gee
study in “The Artist’s Model.”
Daniel Frohman saw her in the
operetta and signed her as_ the
prima donna at the old Broadway
de a Shee “The
.
a ohn Eldredge - was born in San
his grandparents having
come to ie West Coast at the time
ke of the Gold Rush in °49.
He was educated at the Univer-
sity of California and in his senior
year was offered a role with a pro-
fessional troupe
opera in Oakland, California.
He made a hit on Broadway.
He has appeared in. “The Man
With Two Faces,” “The Goose and
the Gander,” “Flirtation Walk,
“Oil For The Lamps of China.”
ht aie & has an important role_
n “The Girl From 10th Axeuee se
a es wae
Colin Clive attended Sand urst,
Eng- —
land which Sr comamdes to! West —
roken-
knee ended his idea of an army
career, however, and Le tur ned his
er most recent picture is the
playing comic
ADVERTISING
“TAKE MY ADVICE, GIRLS... DON'T LET
YOUR MAN RUN OUT ON YOU! WHEN
HE'S READY TO GO-THROW HIM OUT!”
The man-handling beauty of “Border-
town” shows you how it's done by an
expert, in this story of a blue-blood who
picked his bride from across the tracks!
bette davis
in her first big star part—a great picture all her own—
“IAE GIRL FROM 10!" AVENUE’
With IAN HUNTER ¢« COLIN CLIVE « ALISON SKIPWORTH
A First
National
Picture
468 Lines Mat No. 26—40c
The man-handling beauty
of “Bordertown” tries her
talent on a new kind of
man—and clashes with a
society husband-snatcher!
bette davis
Starred at last in a picture all her own!
THE GIRL FROM 10" AVENUE
With IAN HUNTER - COLIN CLIVE - ALISON SKIPWORTH
210 Lines Mat No. 27—30c
Page Three
ADVERTISING
“You've got wealth, class, position. But,
sister, I've got what it takes. Take him
away from me—If You Know How!”
The man-handling beauty of “Bordertown”
investigates the love-life of the upper classes!
bette
&
davis
“THE GIRL FROM 10TH AVENUE”
IAN HUNTER-COLIN CLIVE
and ALISON SKIPWORTH
315 Lines Mat No. 11—30ce
THE GIRL FROM “BORDERTOWN” OUT-
SMARTS NEW YORK’S SMART SET!
When Bette marks a man “Personal”...he ¢
stays that way! And anyPark Avenue dame 4
that tries to horn in gets marked up in a way
that she...and you...will never forget!
The big star part you predicted for
bette davis
J | “THE GIRL FROM 107" AVENUE’
AN AUD NT E Re CO OLR CLIVE
ALISON SKIPWORTH + 7 OTHERS
on
A First
National
Picture
Toot 2b Ae T R E
SS aaa d as = Se =
225 Lines Mat No. 12—30c
Page Four
THE MAN-TAMER OF “BORDER-
TOWN” SHOWS A SOCIETY DAME
WHAT IT TAKES TO HOLD A MAN!
Champagne at midnight! A wedding
ring at dawn! And then a battle royal
between East Side and West Side, as
the bride from across the tracks clashes
with. a Park Avenue husband-snatcher!
bette davis
‘THE GIRL FROM
10T™ AVENUE!
With IAN HUNTER~>COLIN CLIVE :
and ALISON SKIPWORTH |
260 Lines Mat No. 13—20c
A First
National
Picture
ADVERTISING
THEY'RE HE-MEN...
OR DEAD MEN...
WHEN SHE GETS
THROUGH WITH THEM!
You can bet on Bette—
‘when she sets out to get
her man! It’s everything you
expected of her in her first
great starring chance!
bette
davis
the girl from “Bordertown” in
“THE GIRL FROM
107 AVENUE’
With lan Hunter * Colin Clive
Alison Skipworth - 7 Others
A First National Picture
220 Lines Mat No. 14—20c
Page Five
Page Sia
ADVERTISING
See Bette bring into action every
little thing she learned about men
in “Of Human Bondage” and
“Bordertown”...to battle a society
husband-snatcher for the playboy
she had marked as her own!
in the big part you predicted for her—
THE GIRL FROM
CEE AVENUE
With IAN HUNTER . COLIN CLIVE
ALISON SKIPWORTH - 7 Others
cate a
420 Lines Mat No. 15—40c
ADVERTISING
The hell-cat of “Bordertown” and
“Of Human Bondage” clashes
with a society husband-snatcher!
BETTE DAVIS
in the big star part you predicted for her—
‘THE GIRL FROM
1O™ AVENUE
THEATRE
THEATRE
The man-handling
beauty of “Border-
town investigates
the love-life of the
136 Lines Mat No. 16—20c upper classes . . .
in the big star
part you predicted
for her!
The man-hand- BETTE PERS
ling beauty of
“Bardertown” 44 e
tries her tal- The Girl From
ent on a new “
kind of man! 10th Avenue
170 Lines Mat No. 17—2@c
With
IAN HUNTER
COLIN CLIVE
and ALISON
SKIPWORTH
112 Lines Mat No. 18—20c
Page Seven
ADVERTISING
The Girl From
“Bordertown” and
“Of Human Bond-
age” Becomes...
“THE GIRL FROM
TOT AVENUE
The big star part you
demanded for
bette
davis
A First
: National
Picture
THEATRE
90 Lines Mat No. 19—10c
THE MAN-TAMER OF “BORDER-
TOWN” SHOWS A SOCIETY DAME
WHAT IT TAKES TO HOLD A MAN!
Ee oe ee Os
DAVIS
“The Girl From |
10th Avenue
With [AN HUNTER
COLIN CLIVE and ALISON
SKIPWORTH .. . 7 OTHERS.
32 Lines Mat No. 22—10¢c
THE GIRL FROM “BORDERTOWN’ OUT- |
SMARTS NEW YORK’S SMART SET!
bette davis
THE GIRL FROM 10" AVENUE’
14 N HUNTER - COLIN CLIVE
ALISON SKIPWORTH. -.7. OTHERS
16 Lines Mat No. 24—10c
Page Eight
\\
74 Lines
THE MAN-HAN-
DLING BEAUTY
OF “BORDER-
TOWN” TRIES
DAVIS
«lhe Girl From
10'* Avenue
45 Lines Mat No. 21—10c
Mat No. 20—10c
THE MAN-TAMER OF “BORDER-
; TOWN” SHOWS A SOCIETY DAME
WHAT IT TAKES TO HOLD A MAN!
bette davis
in her first sensational starring picture—
[THE GIRL FROM,
10™ AVENUE
A First National Picture
56 Lines Mat No. 23—20c
THE GIRL FROM “BORDERTOWN’ OUT-
SMARTS NEW YORK’S SMART SET!
bette davis
THE GIRL FROM 10" AVENUE’
1AN HUNTER-~-~§COLIN CLIVE
ALISON SKIPWORTH - 7 OTHERS
56 Lines Mat No. 25—20c
DAILY PUBLICITY
Bette Davis In
New Film Drama
Coming To Strand
Bette Davis, cast at last in a role
in which she will be loved instead
of hated by her audiences, is com-
BN ROG ies atts octoeasecs inves conte Theatre
OUD ev ga0sts oss tae scat cong abe in the First
National picture “The Girl From
10th Avenue,” a screen drama
based on the sensational stage play
by Hubert Henry Davies.
Miss Davis’ work in “Of Human
Bondage” established her as one of
the screen’s outstanding emotional
actresses. Opposite Paul Muni in
“Bordertown,” she added to her
prestige. Now she has a part in
which there is not only ample op-
portunity for her to display the
dramatic ability for which she is
famed but to which she can bring
her fine, if seldom recognized, talent
as a comedienne.
Supporting Miss Davis are two
brilliant English stage and screen
stars, Ian Hunter and Colin Clive.
Others in the cast are Alison Skip-
worth, John Eldredge, Phillip
Reed, Katherine- Alexander, Helen
Jerome Eddy, Gordon Elliott,
Adrian Rosley, Andre Cheron and
Edward McWade.
“The Girl From 10th Avenue” re-
lates the adventures of a young
shop girl who marries a society
derelict at a cocktail party and
then makes a man of him despite
his addiction to drink, wild women
and foolish friends.
Tan Hunter was brought to this
country to play the part of Theseus
in Warner Bros.’ “Midsummer
Night’s Dream,” and was immedi-
ately engaged to play the role
opposite Miss Davis. Colin Clive
has the role of an old rake who
marries Katherine Alexander, who
portrays a married and flirtatious
gold digger who don’t care how
many lives she ruins to further her
own ends. Alfred E. Green directed
from the screen play by Charles
Kenyon.
Bette’s ‘Heart’
Ian Hunter (above) heralded as
one of England’s handsomest
screen stars, is Bette Davis’ heart
interest in her first big starring
picture her fans have asked for,
“The Girl From 10th Avenue,”
now playing at the ...........
Theatre.
Mat No. 4—10c
Actress Ends Smoking
Habit by Crocheting
To cure the smoking habit,
Bette Davis recommends cro-
cheting a bedspread !
Bette explained this strange
remedy during the production
of her latest First National pic-
ture, “The Girl From 10th Ave-
nue,” which comes to the
Theatre on
Bette Davis has always pre-
ferred talking to her associates
or visitors on the set, to reading
or knitting.
“I was beginning to smoke
too much,” says Bette, who is
conservative about such times.
“So I began this spread just to
have something to do with my
hands. When I’m crocheting an
intricate pattern, you see, f
can’t keep reaching for a cig-
arette.”
She Gets Her Man
Bette Davis (above) was the man wrecker in “Bordertown” and “Of
Human Bondage.” Now, she makes a man of a society derelict in
“The Girl From 10th Avenue,” the First National picture which will
open atthe.................. Theatre on
Mat No. 7—20c
Only Comedian
Can Play Hamlet
Actress Declares
“One cannot play even Hamlet
without having a sense of comedy !”
That’s the surprising declaration
ot one of the screen’s most popular
comediennes, whose years on both
stage and screen entitle her to the
voice of authority.
She is Alison Skipworth, whe has
a leading role in “The Girl From
10th Avenue,” which comes to the
“Hamlet was so crazy that no
actor can play him without being
able to laugh at the type and char-
acter,” she explained. “Otherwise
he would go mad himself.
“Another thing that’s true about
comedians is little realized. Every
good comic has a deep sense of
tragedy. Without it they would not
have the deep feeling by which they
can make comedy of little things.”
“The Girl From 10th Avenue” is
Miss Skipworth’s fifth comedy role
in as many months. The picture
concerns the unusual adventures of
a shop girl who accidentally mar-
ries a society derelict, and then
makes a man of him.
Bette Davis heads the cast which
also includes Ian Hunter, Colin
Clive, Miss Skipworth, John El-
dredge, Phillip Reed, Katherine
Alexander and Helen Jerome Eddy.
Green Believes
In Enthusiasm
On Production
A director must be enthusiastic
about his picture, and transmit his
enthusiasm to his players, accord-
ing to Alfred E. Green, one of
Hollywood’s most successful mo-
tion picture directors. The effec-
tiveness of his theory was seen
every day in the shooting of “The
Girl From 10th Avenue,” the pro-
duction now showing at the..............
Theatre.
“Every scene in this story is ex-
ceptionally interesting,” said Direc-
tor Green.
“Every one is full of meaning,
and that’s just what we’ve got to
put into the film.”
The picture is a tense drama with
touches of unusual comedy based
on the famous stage play by Hu-
bert Henry Davies. It concerns the
adventures of a shop girl who mar-
ries a society derelict, and then
makes a man of him, despite his
addiction to drink and a worthless
married woman who had jilted him.
Bette Davis heads the cast which
includes Ian Hunter, Colin Clive,
Alison Skipworth, John Eldredge,
Phillip Reed, Katherine Alexander
and Helen Jerome Eddy.
English Actor
Gives High Praise
To Bette Davis
“Bette Davis amazed all England
with her perfect performance in
‘Of Human Bondage.’ ”
That is the report of one of Lon-
don’s favorite leading men, Ian
Hunter, who is playing opposite
Bette in her latest starring pro-
duction, “The Girl From 10th Ave-
nue,” now showing at the
Theatre.
“The English public naturally
places Somerset Maugham on a
high pedestal,” Hunter explained,
“and ‘Of Human Bondage’ was one
of his finest and best selling books.
When we read that Hollywood was
making a picture based on the book
we did not believe there was an
American girl—on either stage or
screen—who could do that role.
“But Bette Davis proved to the
satisfaction of every English reader
and screen lover that she could.
She was perfect, both in the cock-
ney speech and cockney manner,
yet, I understand, Miss Davis never
has been in England.
“I am indeed fortunate to have
my first Hollywood leadiag role
opposite her. It’s a lucky break for
me.”
Supporting Miss Davis and Hun-
ter in “The Girl From 10th Ave-
nue,” are Colin Clive, Alison Skip-
worth, John Eldredge, Katherine
Alexander and Phillip Reed.
Arkansas Girl
Now Screen Star
In Smart Film
Katharine Alexander, in private
life Mrs. William A. Brady, Jr.,
never went to high school, never at-
tended a dramatic school, nor were
her parents of the stage. Yet she
was rated one of Broadway’s finest
leading ladies up to the time she
went to Hollywood.
This actress, who has an impor-
tant role in “The Girl From 10th
Avenue,” the First National pro-
duction which comes to the..............
SBNGATLE ON = soe ee , was
born on an Arkansas plantation,
where she earned her first dollar
picking potatoes. She played in
stock for three years in Detroit,
and had a leading role in “Chains,”
a Broadway hit of 1925.
“The Girl From 10th Avenue” is
based on the big stage hit by
Hubert Henry Davies and com-
bines powerful drama with rare
comedy. The cast includes Bette
Davis, Ian Hunter, Colin Clive,
Alison Skipworth, John Eldredge,
Phillip Reed, Miss Alexander and
Helen Jerome Eddy.
‘Girl From 10th
Avenue’ Will Open
At Strand. Today
“The Girl From 10th Avenue,”
a First National picture with Bette
Davis in the stellar role, comes to
ee eee Theatre today.
Miss Davis’ part is far more sym-
pathetic than the one she played
in “Of Human Bondage,” but it is
anything but a sweet girly-girly
role. She portrays a 10th Avenue
shop girl who marries a drunken
society man following a champagne
party. He had gone to the dogs
when jilted by a gold digger. Bette
makes a man of him and is smart
enough to separate him from the
woman he formerly loved, and who
had married a rich relic for his
money, thinking that she could con-
tinue to flirt with the man of her
choice.
The picture is a tense drama with
some rare touches of humor. It has
an all star cast to support Miss
Davis, including Ian Hunter, who
plays opposite Bette and Colin
Clive, long known on both stage
and screen.
Others in the cast are Alison
Skipworth, John Eldredge, Phillip
Reed, Katherine Alexander, Helen
Jerome Eddy, Gordon Elliott,
Adrian Rosley, Andre Cheron and
Edward McWade.
Alfred E. Green directed.
Bette Davis’ Home
Has White Fence
To Guide Friends
Bette Davis, First National star,
lives in the only house on Franklin
Avenue in Hollywood with a low
white fence around it.
“The fence isn’t to keep people
out,” she says. “On the contrary,
it’s te help them get in!”
Her explanation of this unusual
remark is that her house is just like
every other house in a row of sev-
eral blocks, brown shingled, covered
with vines. After she moved in, she
spent several hectic weeks trying
to explain to her friends just where
she lived, and then solved the prob-
lem by having the fence built.
“Dark house, white fence,” ex-
plains Bette. “Now all I have to
do is say ‘the house with the white
fence’ and everybody finds it with
no trouble at all.”
“The Girl From 10th Avenue” is
based on the powerful and success-
ful stage play by Hubert Henry
Davies and is the story of a spunky
shop girl who rescues a brilliant
society man from ruin.
There is an all star cast which
includes, beside Miss Davis, Ian
Hunter, Colin Clive, Alison Skip-
worth, John Eldredge, Phillip Reed,
Katherine Alexander and Helen
Jerome Eddy. Alfred E. Green
directed the picture from the screen
_play by Charles Kenyon.
(Review )
Bette Davis Has
Smash Hit In New
Drama At Strand
Bette Davis was the “Border-
town” girl who murdered her hus-
band because she wanted his part-
ner. She was “Mildred” in “Of
Human Bondage” and made the
biggest hit of the screen year in the
role of the Cockney girl who did
not hesitate to kill a soul.
BETTE
DAVIS
Star of
“The Girl
From 10th
Avenue”
Mat No. 6
10¢
Last night she was “The Girl
From Tenth Avenue,” the First
National picture which had its local
Premiere -Abstnes-..satts..c cata oeee
Theatre and will probably rise to
even greater stellar heights when
the amazing insight and power of
characterization she brings to this
picture is realized .
Bette has no “goody-goody” type
in this picture. She is not the heart-
less wanton of “Of Human Bond-
age,” or the sensual female of
“Bordertown.” In “The Girl From
10th Avenue” she is a little shop
girl of no particular morals who
goes to a cocktail party and mar-
ries the dissolute scion of an aristo-
cratic family. But she quits the
party game and sticks to her hus-
band, and, despite his drunkenness
and his love for a married gold-
digger who had jilted him, she
makes a man of him.
The picture, while unlike either
“Of Human Bondage” or “Border-
town,” gives Miss Davis an oppor-
tunity for one of the dramatic
portrayals for which she has be-
come noted. It is the first film in
which she stars alone .and—she
makes the most of it.
Ian Hunter, who was brought
from England to play a part in “A
Midsummer Night’s Dream,” has
the part of the husband, and plays
it remarkably well. Colin Clive is
the elderly husband of the gold-
digger, a role portrayed with real
skill by Katherine Alexander. Both
Hunter and Clive are finished
artists, and turn in the kind of
work the public expects from them.
Alison Skipworth, long a stage
star, scores in a comedy role as a
dowager ex-actress who teaches
Bette Davis the tricks of the trade.
Others who do excellent work are
John Eldredge, Phillip Reed, Helen
Jerome Eddy, Gordon Elliott,
Adrian Rosley, Andre Cheron and
Edward McWade.
Alfred E. Green, one of First
National’s ace directors, has caught
the spirit of the story which was
taken from a famous and sensa-
tional stage production written by
Hubert Henry Davies. Charles
Kenyon wrote the screen adapta-
tion,
Lessons In Love
Bette Davis, shown above with Alison Skipworth and Ian Hunter,
demonstrates how the man snatcher of “Bordertown” wins her man
in “The Girl From 10th Avenue,” her first big starring role. The film
is the current attraction at the ..............0.4- Theatre.
Mat No. 8—20c
Page Nine
FEATURES
Bette Davis Favorite of
Fans for Acting Honors
Star of “The Girl From 10th Avenue”
Acclaimed by Public For Academy Award
The place Bette Davis holds in the hearts of motion picture fans,
despite the fact that all her outstanding screen successes have been
in unsympathetic roles, was responsible for one of the most remark-
able demonstrations in the history of the industry early this year.
Miss Davis had had the leading feminine role in “Of Human
Bondage,” opposite Leslie Howard, taking the part of the girl who
held a soul in slavery and used it as a toy. The character was
thoroughly detestable, but was so
magnificently acted that it was un-
forgettable.
Then came the preliminary an-
nouncement of honors to be given
by ‘the motion picture industry to
its outstanding artists. Bette Davis
was not named among the ten
players who had contributed the
most outstanding characterizations
for 1934. The industry, including
Warner Bros., with whom she had
a contract, heard the news and for-
got it. But not the fans! Such an
avalanche of protest came from
them that the Academy of Motion
Picture Arts and Science, for the
first time in its history, reopened
the election, and called for “write-
in” nominations from fans.
Bette Davis, who is coming to
RNG F. ducecsster. caisson cin ottevsesssiees Theatre on
SER coy tie , in the First National
drama, “The Girl From Tenth Ave-
nue,” received the greatest number
of write-in votes and, much to her
own delight was given honorable
mention by the Academy.
Bette’s admirers, however, con-
tinued to express their disappoint-
ment. They believed her’s to have
been the outstanding performance
of the year and said so, in thou-
sands of letters from all over the
nation. Then Miss Davis was given
the role opposite Paul Muni in
“Bordertown,” and again both
press and public acclaimed her. She
was the cheating wife of a saloon
keeper, who cheerfully murdered
her husband to gratify her desires.
Nevertheless, she again captured
her audiences.
Now, she has a role that, while
anything but “namby-pamby,” at
least carries the sympathy of the
audience. In “The Girl From 10th
Avenue,” Miss Davis portrays a
shop girl who married a society
derelict at the end of a cocktail
party and who finally makes a man
of him, despite his addiction to
drink and the machinations of a
married golddigger whom he
thought he loved.
The screen drama is based on a
successful stage play by Hubert
Henry Davies and is not only thrill-
ing, but funny. Supporting Miss
Davis are the noted English stage
and film favorites Ian Hunter and
Colin Clive, and the cast includes
Alison Skipworth, John Eldredge,
Katherine Alexander and Phillip
Reed.
Alfred E. Green directed from
the screen play by Charles Kenyon.
Now _Film Scenes Shot In
Quaint Greenwich Village
Bette Davis Makes Man of Society Derelict
In “Girl From 10th Avenue”’
“Greenwich Village apartments of today are surprising contrasts
of drab exteriors hiding within their walls beautifully modernistie
interiors,” commented John Hughes, First National Art Director,
following a recent exploration trip to the noted New York art
eenter.
“From tastefully furnished rooms, the traditional romantic
couples of the village look out upon lovely patio gardens which one
is amazed to find hidden in the rear
of ancient red brick fronts and fad-
ing wooden walls,” he continued.
IAN
HUNTER
in
“The Girl
From 10th
Theatre.
Mat No. 5
10¢
“Greenwich Village, while very
old, has supplied some very excel-
lent new ideas for motion picture
sets, and likewise for American
home builders, who find many new
ideas on the screen.”
Bette Davis and Ian Hunter, the
latter a newcomer from the Lon-
don stage, are the romantic couple
who will be seen in this newest of
Greenwich Village apartments in
their romantic comedy, “The Girl
From 10th Avenue,” the First Na-
tional production which comes to
fiesrantlsattsnset tee Theatre on
rian CA or The living room
of their apartment is filled with
interesting details of both design
and furnishings.
The most noticeable feature
architecturally is an immense bay
window, which ends in a widely
curved corner at one end, and a
contrasting, double-angled, square
corner on the other. A capacious
window seat, room enough for half
a dozen visitors, fills its sunny
length.
A fireplace of black marble is set
off by edging of bright chromium
strips, two tall white porcelain cats
occupying the space of andirons
when the fireplace is not in use. The
Page Ten
whole flanked by two black marble,
fluted pedestals, topped by white
plaster busts.
The wallpaper color’s lively
vibration will give screen sparkle.
That is accomplished by a design
worth copying by home owners.
The paper is soft blue background,
criss-crossed by darker blue lines
of varying widths.
The furnishings, which are
noticeable to any keen-eyed home-
maker, explain themselves.
The picture is a tense drama with
touches of rare comedy based on
the famous stage play by Hubert
Henry Davies. It concerns the un-
usual adventures of a shop girl who
accidentally marries a society dere-
lict, and then makes a man of him,
despite his addiction to drink and
a worthless married woman who
had jilted him.
Bette Davis heads the cast which
also includes Ian Hunter, Colin
Clive, Alison Skipworth, John El-
dredge, Phillip Reed, Katherine
Alexander and Helen Jerome
Eddy. Alfred E. Green directed
the production from the screen play
by Charles Kenyon.
Bette Davis Prefers
Strange Roles
Bette Davis, one screen actress
who prefers to play the roles of
unconventional women, such as the
shop girl who rescued a society
man bent on ruin in the First Na-
tional picture, “The Girl From
10th Avenue,” which comes to the
BE DaER aaeeps rok THE ALY {OM -..ccecsescssarestsbes
One of her favorite recreations is
going trout fishing in the High
Sierras.
ae emerneccernems
IT’S NEW
and
DIFFERENT
te
Actors Quitting
Cocktail Parties
Says Bette Davis
“Hollywood is being made over,”
declared Bette Davis.
“The new trend,” said the star of
the First National production, “The
Girl From 10th Avenue,” which
COMES COSTE iitcess.oceteszecteeeeatersset cao teiee
Theatreson a. orcas 5 “is to
intellectual gatherings.
“Hollywood’s romantic affairs
have been given an undue amount
of printed space.
“Since the influx of so many of
the finest actors, writers, theatre
producers and directors in recent
years from New York, London and
the Continent, brilliant people pre-
dominate today in Hollywood’s
social life,’ Miss Davis continued.
In the past, Hollywood has lacked
social leadership.
“An excellent sample of the out-
moded Hollywood party was my
very first one. It was in honor of a
newly married actress, and her
husband. During the evening I
went upstairs and found the bridal
couple seated together on a bed,
with a woman movie columnist op-
posite, poised pencil and notepad
on her knee. She was asking the
blushing couple all about their
future plans—and if they ‘thought
they would love each other for more
than a year in Hollywood?
“Today instead of a mob around
a cocktail bar, a few people gather
who are both interesting talkers
and excellent listeners. Gr you will
find small groups gathered at the
home of an eminent musician and
director to see special showings of
motion pictures in his own audi-
torium. Many of the most delight-
ful social affairs revolve around a
brief but brilliant play presented
on the intimate stage of a private
home.
“A more intelligent, more vital,
Hollywood social life is developing.
Such a social life is both creative
and inspiring while at the same
time it is supremely interesting.”
“The Girl From 10th Avenue” is
a story of a spunky shop girl who
rescues a derelict, though brilliant,
society man from the gutter, after
he has been jilted by a gold digger
looking only for the millions of a
man many times her age.
Miss Davis heads the cast, which
includes Ian Hunter, Colin Clive,
Alison Skipworth, John Eldredge,
Phillip Reed and Katherine Alex-
ander.
At The Strand
Her fans made her a star, and
now Bette Davis (above), famed
man breaker, of “Of Human
Bondage.” becomes a man maker
in her first stellar vehicle, “The
Girl From 10th Avenue,” now
showing Gt: the 2s. skis. aecesin
Theatre.
Mat No. 8—10e
How They Got to
An
LO HUNTER
was born in St.
Malo, France... trained to be
an army officer at Royal Mili-
tary Academy in England. A
brokenknee prevented active
service and stage and screen
offered a living. He became
GF « London favorite overnight.
eo
var BETTE
DAVIS
now starring in “The Girl from)
10th Avenue’, wanted to be
a nurse but the sight of blood changed
her mind ... next she took up dancing
. later she became a life-saver at a
beach resort ... then dramatic school
... stock se SIAGEO ate
and Hollywood! She
won world acclaim in
“Of Human Bondage”
and “Bordertown”
a descendant of "Clive
of India'' was born in
iSouth Africa... served
with British during World
War. . after the Armis-
\ tice acted in war camps
ly ... which started success-
,
These players are featured in First National’s, “The Girl From 10th
Avenue” now showing at the ..
ets wre ae fy
Mat Not 200
heatre.
Bette Davis Bases Her
Film Work on Fan Mail
Star of “The Girl From 10th Avenue” Is
Guided by Judgment of Public
Bette Davis, who has the leading role in the First National pro-
duction, “The Girl From Tenth Avenue,” which comes to the
eg Le eee ee ee theatre, on
fo ee ere , is one of the few
motion picture stars who reads all of her fan mail.
Usually by the time an actress gets to the high place that Bette
occupies in the films, her mail has reached such a tremendous peak
that it requires a battery of assistants to take care of it.
Bette gets scores, sometimes hun-
dreds, of letters every day. With
the help of a single assistant, who
is also a close personal friend, she
takes care of it all herself.
Bette opens the letters and those
that are simple requests for photo-
graphs are turned over to her
friend. The rest are carefully read.
More than three years ago, when
Bette, just beginning the First Na-
tional contract that was to take her
to stardom and fame, was com-
paratively new to pictures, this
business of fan mail surprised her
most.
A lot of water has gone under
the bridge since that day. Bette
has gone places, cinematically
speaking, but still takes their likes
and dislikes into consideration
whenever she plays a new role.
“Not so very long ago I felt that
my career had struck a rut,’ she
said. “I was being given good
parts, and big parts — but they
didn’t seem to express what I
wanted to be as an actress. So I
begged to be allowed to do ‘Mil-
dred’ in ‘Of Human Bondage.’
“J knew that ‘Mildred’ could
either make me or break me. It all
depended on the fans. You know
what Mildred was—a nasty, mean,
thoroughly unsympathetic little
Cockney girl. It would be the first
time any heroine had ever been de-
picted as all black, with no redeem-
ing quality, on the screen.
“T awaited the verdict of my
fans with fear and trembling.”
She was rewarded with more
acclaim from critics than has been
given any other role in the history
of the movies.
“The fans were wonderful,”
Bette says simply. “I have watched
very closely to note their reactions,
particularly since the release of
‘Bordertown,’ in which I had an-
other meaty, but unsympathetic
role with Paul Muni. And I have
discovered that the fans really
understand what I’m trying to do!
“Far from blaming me for my
departure from the ‘straight and
narrow’ path of the conventional
heroine, they seem to admire the
pues it took to branch out for my-
self.
“One writer, typical of many
others, expressed it by saying that
he was conscious of two characters,
the real me and the girl I played in
‘Bordertown,’ and that they were
so opposite that he could separate
them and judge them as if we were
two different individuals. Well,
when the public can do that, I take
off my hat to them as regular guys
and swell critics!”
In “The Girl From 10th Ave-
nue,” she once more has a chance
to do one of her vivid, not-so-nice
characterizations, but this time, she
says, the girl will be more sympa-
thetic and charming.
That, believes Bette, after such
completely awful creatures as the
‘Mildred’ of ‘Human Bondage’ and
the wife in ‘Bordertown,’ will be a
distinct change, and to her fans, she
hopes, a welcome one.
“The Girl From 10th Avenue,” is
a story of a spunky shop girl who
rescues a derelict, though brilliant,
society man from the gutter, after
he has been jilted by a butterfly
looking only for the millions of a
man many times her age.
Bette Davis heads the cast, which
also includes Ian Hunter, Colin
Clive, Alison Skipworth, John El-
dredge, Phillip Reed and Katherine
Alexander.
Alfred E. Green directed the
production from the screen play by
Charles Kenyon, based on the play
by Hubert Henry Davies.
FEATURES
[Special For Woman’s Page]
Bette Davis’ Beach Costumes
Deserve Place In The Sun
Mat No. 1—20c¢
By Laura Benham
Summer time is vacation time—and whether you’re planning a
trip to Bermuda, a cruise to the Mediterranean or only a week-end
in the lake-country nearby, you'll want a beach costume of this type
for your hours on the sand.
For Bette Davis, lovely First National star whose latest picture.
“The Girl From Tenth Avenue” opens at the
ee eee Theatre
Oise See aes has impeccable taste in clothes.
There’s a bright, gaily colored
plaid halter top with a V-neck in
front and pert bow at the back of
the neck. The shorts are trimly
tailored with a double row of but-
tons down the front and a decora-
tive braid stripe down each side.
And there’s a matching coat, too, of
the same rough natural linen that
fashions the shorts.
With this costume, Miss Davis
wears a broad-brimmed, protective
hat of cellophane straw and open
strap sandals. And in her own
opinion, this is the perfect playtime
costume.
“For hours of relaxation and
Clive Goes Fishing
Catches Poison Ivy
Colin Clive spent a week-end
fishing from Sespe Creek, north of
Fillmore, California, with friends.
All he brought back with him was
poison ivy blisters. He appeared
on the set of “The Girl From 10th
Avenue,” the First National pic-
ture, now showing at the...............+
Theatre, with the back of his right
hand nearly raw from the poison-
ing. Bette Davis is the star.
Chews 14 Sticks Of
Gum At One Time
Alfred E. Green, who directed
Bette Davis in the First National
production, “The Girl From 10th
Avenue,’’ now showing at the
SEE See re ee Theatre, set a new
gum chewing record.
He chewed 14 sticks of gum at
one time.
play, a girl must be able to forget
herself and her clothes,” she ex-
plains. “That’s why I like simple,
perfectly comfortable garments
that allow freedom of movement
and yet remain chic.
“And this suit certainly meets all
of my requirements. Between pic-
tures, when I can spend days at
the beach, I put this on the first
thing in the morning and wear it
until time to dress for dinner. It
affords adequate protection from
the sun, with its swagger jacket it
can be worn for luncheon at the
beach-club.
British Actor Born
In South Africa
Ian Hunter, London leading man
playing opposite Bette Davis in the
First National picture, “The Girl
From 10th Avenue,” now showing
WESUNGstscoce see ee ae Theatre,
was born in Capetown, South
Africa. As a lad he went swimming
in the Indian Ocean, where he said
“it was warm enough to stay in all
day” and then motored a scant 12
miles across the Cape of Good
Hope “for a cold shower in the
Atlantic, where it’s always frigid.
Clive and Hunter
Meet in Films
Tan Hunter, known as “the hand-
somest man on the London stage,”
before First National brought him
to Hollywood, had a reunion on the
set of his Bette Davis co-starring
picture, “The Girl From 10th Ave-
nue,” with Colin Clive. The two
actors were on the stage together
frequently in England.
Bette Davis Wears
Peasant Clothes
Peasant clothes for daytime.
Bette Davis wears ’em in her new
First National picture, “The Girl
From 10th Avenue,” now showing
at the ;
There’s one with a gathered skirt,
laced bodice, shawl collar and
puffed sleeves, while another has a
skirt that’s shorter than usual and
underneath it no less than six taf-
feta petticoats — and does she
rustle!
Actress Defends
Stars Who Build
Expensive Homes
When screen stars build luxuri-
ous homes and buy expensive motor
cars, it’s all right with Bette Davis.
“Most of them have been poor
and struggling players,” declared
the star of “The Girl From 10th
Avenue,” the First National pic-
ture in which she will open at the
rycen eer Whentre 00 35sec ca
“All their lives they have dreamed
of the day when they could have
nice things and live in roomy and
comfortable homes, instead of
trunks, hotel and hall rooms,” Bette
continued. “They have longed to
provide comfort and pleasure for
parents or relatives who have
struggled with them.
“Most of us started in lowly and
ill paid jobs. Many of us have been
in shows which failed to pay us
even our Salaries. We have had to
walk out of towns where shows
went broke.
“All this time there has been be-
fore us the financial rewards of
those great stage figures who have
won success. The big house and the
auto are the fulfillment of dreams.”
“The Girl From 10th Avenue” is
based on the powerful and success-
ful stage play by Hubert Henry
Davies. It has an all star cast
which includes Miss Davis, Tan
Hunter, Colin Clive, Alison Skip-
worth, John Eldredge, Phillip
Reed, Katherine Alexander, and
Helen Jerome Eddy. Alfred E.
Green directed the picture from the
screen play by Charles Kenyon.
Stage Comedienne
With Bette Davis
Alison Skipworth, grand old
comedienne of the stage, has a
comedy role in “The Girl From
10th Avenue,” Bette Davis’ new
starring vehicle, which comes to the
SSessessgsusi sense MCGUEG Oli siig canis
“I almost killed myself rushing
from one studio to the other,” she
growled, “but I was determined to
do this role You see the trouble is
I was working on a picture at an-
other studio at the same time.”
Director Names New
Carnation For Star
A beautiful new carnation, hy-
bridized by Director Alfred E.
Green on his 1,500 acre Puente
Valley ranch, was named “The
Bette Davis,” in honor of the First
National star whom Green is di-
recting in the romantic story, “The
Girl From 10th Avenue,” now
showing at the ................ Theatre.
The bloom, one of several developed
by Green, is a lovely raspberry
shade, streaked with a deeper red,
and exquisitely ruffled. Miss Davis
was presented with a bouquet of
the new blooms, and also a half a
dozen of the “Bette Davis” plants
for her Hollywood hillside garden.
Bette Davis Wins
Popular Award .
Bette Davis, who has the stellar
role in the First National produc-
tion, “The Girl From 10th Avenue,”
which-comes -tosthé 2.5. aacseccuert
Theatres0Nss saanitn.cee . has the
distinction of being the first and
only screen star to force the Acad-
emy of Motion Picture Arts to
change a procedure of ten years
standing.
Her legion of fans so vigorously
protested the Academy’s failure to
nominate her for 1934 acting honors
that the Academy made a shift to
permit the write-in of additional
names. Miss Davis won the largest
number of write-in ballots when the
election was held.
[Special For Woman’s Page]
Blondes Must Protect Skin
From Sun, Says Bette Davis
Mat No. 2—20e
By Laura Benham
California is famous for two things—its sunshine and its movie
stars. But unfortunately, the two don’t always mix—especially if
the movie star is of the delicate, peaches-and-cream variety like
Bette Davis, petite First National star whose latest picture, ‘““The
Girl From Tenth Avenue * opens.at the... 25 ss. ek Theatre
cor
moment it rises until it sets, if she
likes,’ observed Miss Davis. “But
most of us blondes have to count
the seconds we spend in its health-
ful rays. Instead of acquiring a
lovely golden-skin like our brunette
sisters, we receive painful burns.
“Therefore, as one spends so much
time out of doors in California, Pve
evolved a protective method with
which I protect my skin at all times
that I’m going to be out in the sun.
“First, I cleanse my face thor-
oughly, of course. And then I
apply a thin, very thin, film of
cleansing cream. Over this, I pat a
good heavy coating of cream foun-
dation, smoothing it well into my
skin. A good dusting of powder
‘he sun is a brunette’s best friend and she can enjoy it from the
follows—and a touch of rouge.
“But one of the most important
things about this protective make-
up is that it is not applied to the
face alone, but to my neck, chest,
back, arms, shoulders, legs and
feet. Not one inch of skin do IL
leave bare to the sun.
“Not only for reasons of comfort,.
but because of the even more im-
portant reasons of beauty do I find
this protection necessary. For if
skin is burned too often, or too
much, there is always the possibil-
ity that it will not peel properly
and that permanent marks will be
left. No girl in pictures can afford
to take such a chance,”
YOUR SHORT PROGRAM
by Vitaphone
‘IN THIS CORNER’ with PICK & PAT
and ROSCOE ATES—“Broadway Brevity.”
Musical comedy with cast of stars from stage and
radio.
_ FREDDY
MARTIN AND HIS
(19 Minutes—No. 9111)
ORCH.
—“Melody Master.” Music makers of night club
fame supported by top-notch specialty perfor-
mers.
‘REMEMBER THE
MAINE’
(10 Minutes—No. 9910)
—‘**See
America First.” High spots of this historical
episode interestingly presented by E. M. Newman
with dialogue by John B. Kennedy.
(10 Minutes—No. 9510)
SHEMP HOWARD and ROSCOE ATES
in “WHY PAY RENT’
— “Big V Com-
edy.” Ace comics in two reels of hilarity.
HAL LEROY in
(20 Minutes—No. 9203)
‘MAIN ST. FOLLIES’
“Broadway Brevity.” Dancing star of stage and
screen in a fast moving musical comedy.
(20 Minutes—No. 9118)
“BUDDY’S LOST WORLD’ —‘Lo one y
Tunes.” Buddy’s adventures in seeking the Lost
World.
(7 Minutes—No. 9707)
Eleven
EXPLOITATION
b-Day Star-Guessing Game
In this contest, newspaper readers guess star names from descrip-
tions given. It’s easy-solving, requires little work . . . making it the
kind of contest editors tell us they want. Be sure to delete answers from
contest box. For three illustrations, order mat No. 10—20c.
First Day
GUESS THE STARS
What star won screen fame in
1. “Scarface” ... is a fine amateur
violinist . . . starred in “‘The
World Changes” and “Bordertown”
... his latest characterization is that
of a coal miner in “Black Fury.”
(PAUL MUNI)
What star was born in Canada
2 . won success as tap dancer in
New York night club... married
the creator of the ‘mammy song’...
seen with Dick Powell in musicals }
. with husband in “Go Into Your
Dance.”
(RUBY KEELER)
What star was first seen in ““Gen-
=. tlemen of the Press” . . . best-
dressed woman in Hollywood...
star of “House on 56th Street” .
was born in Oklahoma City ... was
social secretary to Mrs. W. K. Vander-
bilt.
(KAY FRANCIS)
What star was born Fullarton in
e New York City ..- studied at
Sorbonne in Paris ... met John
Drinkwater at sea and toured in his
“Bird In Hand’’ in this country .. +
played Jen Shaw in “‘As the Earth
Turns.”
(JEAN MUIR)
Play Bette Davis
Game and Win
Theatre Tickets
Here’s a new game for motion
picture fans.
It was invented by Bette Davis
during a Hollywood party given to
celebrate her first starring picture
“The Girl From Tenth Avenue”
which is coming to the...
PWG AGT Cc Oca segsss ssosnas arco medscs
Bette’s fellow guests enjoyed it
so much that it has become quite the
rage, and film fans everywhere are
playing it.
INO WStRGa: cs stesectee ences (newspaper)
introduces it to you, and will re-
ward all players who develop skill
enough to win.
It is easy enough, too, if you
know your stars, and the prizes are
surely interesting—two tickets to
We cere teentoo theatre to see Miss
Davis in “The Girl From Tenth
Avenue,” in the kind of role the
public demanded for her.
In developing the Bette Davis
Star Game, Miss Davis jotted down
certain biographical data about
outstanding stars. She told their
most important picture roles, and
other information, and asked who
could identify the star so described.
dt ee yee rare ae (newspaper )
today does the same thing. You
would recognize the star described
above instantly if you could see a
photograph. But can you do it
from the description?
If you can, clip out the data
shown, and send it with the two
others to follow to the Bette Davis
Star Game Editor of the.................
WRONG stgeccscucssscessscssceneee (date) when
the contest closes.
The ten readers sending in the
most accurate replies will each re-
ceive two tickets to the............0
theatre.
Page Twelve
Second Day
Solve Bette Davis
Game and Win
Tickets to Strand
How you doin’, Film Fans?
Are you playing the Bette Davis
Star Game, which began in this
newspaper yesterday and getting
ready to enjoy seeing your favorite
screen star in the role you de-
manded for her, as guests of this
newspaper?
Yesterday the first of four sets
of Biographical data about famous
film stars was published. ‘The third
and last set will appear tomorrow.
All you need do is identify the
stars from the information given,
and if you are one of the ten............
(newspaper) readers who sends in
the most accurate replies, you'll
Willcbwortickets: Coxthes cssc.-cscvsserivescs
Theatre where Bette Davis, the
man-handler of “Bordertown” will
open in her first starring role in
“The Girl From Tenth Avenue” on
Breas (date).
Bette Davis invented the game
around which this contest is based
at a Hollywood party given to
celebrate the completion of the
picture. Her work in “Of Human
Bondage” and in “Bordertown”
had created so much favorable com-
ment that thousands of film fans
wrote in demanding that she be
given a role in which the character
she portrayed might have some
sympathetic qualities. First Na-
tional gave her a chance, in a pic-
ture that’s all her own, and you can
see her if you just remember what
you know about screen celebrities.
Study the data published above.
The contest comes to a close tomor-
row, and all replies must be sent to
the Bette Davis Star Game Editor
Ol kicte sere (newspaper) before
ee EAT Here’s hoping you win.
GUESS THE STARS
Who was the most popular star
1. in the world ... born in Canada
. . « partner of Wallace Beery
in “‘Min and Bill’... sold Liberty
Bonds during the World War... fin-
ished great stage career before Holly-
wood successes.
(MARIE DRESSLER)
What blonde star is married to
$). cameraman George Barnes .. .
is mother of a year-old baby .
toured the world many times wiih her
family in vaudeville . . . first film
success with James Cagney?
(JOAN BLONDELL )
What star of stage and screen
a was born in Roumania . . mar-
ried Gladys Lloyd, actress ...
is father of a two-year-old boy...
was star of the most talked-about of
all gang pictures, ‘‘Little Caesar.”’
(EDWARD G. ROBINSON)
What star was originally named
e Kreich ... first big picture hit
was “‘The Mouthpiece” .. . ex-
pert in all outdoor sports ... is said
to resemble John Barrymore ... stars
in “‘Perry Mason’”’ deiective films.
(WARREN WILLIAM )
Third Day
GUESS THE STARS
What star was born near Little
e Rock, Arkansas . . . never saw a
street car till he was six...
organized a jazz band .. . became
master of ceremonies in Pittsburgh
. . . Starred in several musicals with
Ruby Keeler?
(DICK POWELL)
What star was born in Ireland
e: + was a dispatch-runner in the
Sinn Fein Rebellion . .. married
and divorced beautiful screen star
. . lately seen in picture as victim
of plane accident . . . Kay Francis
was the girl.
(GEORGE BRENT)
What star has the same name as
e @ great composer ... lives ona
ranch with her actor husband
. is noted for her brilliant dancing
. . was recently on screen with Rudy
Vallee ...is a brunette?
(ANN DVORAK)
What star was born in small
9 Ohio town ... ran away at nine
to join circus . . . became acro-
bat ... ball player . .. musical com-
edy star... has three children .. .
was not so long ago in film as a circus
clown?
(JOE E. BROWN)
Last Chance for
Free Bette Davis
StarGame Tickets
Third and last call for Bette
Davis Star Game players.
Who’re the motion picture stars
described above?
You should know, and if you saw
their photographs you would know.
The trick is to use your knowledge
of motion picture stars to identify
this one from the biographical data
published.
When Bette Davis originated the
game at a party given to celebrate
the completion of her first stellar
vehicle “The Girl From Tenth Ave-
nue” in which she will open at the
acon Oe ee TheattesONsi.scscsssssesereres
she provided her fellow guests with
much more difficult tests than those
used in this contest.
Be sure to get all three sets, and
study them. Then write down the
stars they describe and send the
answers to the Bette Davis Star
Game Editor of the................ (news-
paper) before .............. (date) after
which no entries will be received.
Winners will be announced as
soon as the judges hand down their
decisions, and their names, and the
correct answers will be published.
“The Girl From Tenth Avenue”
provides Bette Davis with an op-
portunity to display the dramatic
genius for which she is noted, and
while entirely different from “Of
Human Bondage” and “Border-
town” is a thrilling drama of the
fight made by a girl from over the
tracks to make a man out of a
society derelict.
She wins, through judgment, grit
and perseverance, and those film
fans who use judgment will win the
prizes in the Bette Davis Star
Game.
Ten pairs of tickets will be
awarded to the ten readers whose
answers are most nearly correct.
Stars of Past Five Years
Shown In Lobby Display
Plugging the new star angle, here’s a lobby idea
you may care to use. Displaying star stills, copy
reads:
““1930—Leslie Howard became a star in the Holly-
wood skies.
“1931—James Cagney socked his way to stardom.
“1932—Dick Powell sang his way to stardom.
“1933 — Katherine Hepburn introduced a new
type of feminine star to the world.
“1934—Grace Moore brought opera to the screen
and stardom to herself.
““1935—-A new dramatic actress blossoms forth
and millions of fans demand that Bette Davis be
starred.”
2’ Ways To Teli The Bathers
Following are reminders on how to let bathers at
the beach and pools know what you’re playing.
GALS WITH HERALDS
1. Pretty gals in snappy beach clothes
to hand out heralds to sunners.
DUCATS AS PRIZES
2. Free ducats offered as prizes for
swimming, diving and boating competi-
tion— in return for theatre announcement
and poster displays.
SAMPLES TO SUNBURNED
3. Plant a gal in a little booth on beach
to give first aid and treat sunburn. Sign
reads, “THE GIRL FROM TENTH AVE-
NUE GIVES FIRST AID TO SUNBURN
SUFFERERS—FREE.” A tie-up could be
made with drug company to have looker
hand out samples of sunburn cure.
BOAT BALLY
4. Motor or sailboat with amplifying
outfit to cruise along shore, announcer
spieling on film.
TITLE SNIPES
5. Title cards on sticks to be stuck in
sand.
THAT TELESCOPE TEASER
This is how New York’s Strand pushed the
Ruby Keeler monicker in “Dames.” Tele-
scope was made of compo board and when
lookers took a squint, they saw still of Keeler
and copy on film. We’re suggesting this stunt
to be used with Bette Davis in same way.
Focuses on marquee or 24-sheet board.
Bands Dedicate Tune To Bette
Without special music to work with exhibs have
been getting friendly band leaders to dedicate
songs to their film—as good a free plug as any.
A couple of oakleys ought to get one of the maes-
tros to dedicate the song “Congratulations” to
“the new star,’ Bette Davis, now playing at the
Blank in. .. . get it?
Blinking Star In Lobby Flash
Let your artist cast
his glims over this
illustration, and he’ll
know just how to make
a replica of it for the
lobby. Blinker light
behind display tops it
off to give that starry
effect.
GIAD
How Bob Momm Nabbed Bo ob Momm |
More Newspaner Plugs
writes in from
Chillicothe,
Ohio to tell us” (and you) about a new plan he’s
got to nab more publicity from local papers for —
his Sherman Theatre. He checked on the num-
ber of inches paper gave weekly to wrestling
matches. He then checked on the number of
inches of ads taken for wrestling matches. He
_ compared his results with the number of lines
of publicity his theatre got weekly (not much)
and the large ads he placed. Bob found he was
getting it in the neck and decided to do some-
thing about it. So he betook himself up to ye
ed and showed him the— ‘statistics he had
amassed. To this, he added the argument that —
only 500 people were interested in wrestling,
while thousands went to the movies, which
warranted him much more publicity space from oe
the reader interest angle alone.
_P.S.—Bob Momm now gets more space in the
paper. Do you think you can start a similar
campaign to get more space? Local baseball —
team, basketball, boxing or whatever sport is
getting all the attention at the moment can be
the reason. Let us know what happens.
— Start the Vitaphone Trailer — ;
Ckarakes Gets Blind | Variety’s
To Attend nigh Sargent tells
- about the grand
“good-will, builder Gant
the M & p 5 Chtedtl, aD ‘Hoswn way, have set
themselves up as “Hollywood Correspondents”
for their local papers. They write a fast-moving
column each day on Hollywood gossip and chat-
their coming pi
inside Uae From our pecesbveks: as
— Pull a epee stunt t lately ?— ga
Hots To ‘Stage
Father. and Son Night field tell us that
ou’re thinking of the same thing but
| ow to go about it, here’s the “how”
on the “Father and Son Night” situation:
Boys under 12 are allowed in free on special
night, when escorted by their fathers. On the
night, award prizes to the boy having the oldest,
youngest, most prominent and handsomest |
fathers. A week or two before the “Night,” hand
out small cards to all boys attending theatre,
males boys in
Epes ,
by Phil ‘Charakes,
, Inc., operators:
d : Ohio. Phil “is
_ ter, and manage to sneak in a line or two on_
ture. Where do they get the
ig Our spies in the
ee many theatres
Grae “Father and Son Nights.” In the
advising them of it. Shoot a couple of stories
to the papers — and that’s how to put on a
“Father and Son | Night.” ‘
(T_POSTCARD AGALN?
ane te . Dee on n being made a
Etre Ls fe Must ise One qe ae
EXPLOITATION
Theatre for you. May I present ... -
ecstatically happy.
Announcer breaks in wiih
Avenue,”
For Your Banner Display
BURGEE
| Distinctively printed
| on colored duck. Will
tion to your lobby
two sizes.
24” x 36” .
ease santa ioe an 1 interesting displays dc
think? es Bike
pi Two More » Coop Ads” | ea
| line: “WE CATER TO THE GIRL FROM
TENTH AVENUE OR ANY AVENUE. i
Another angle on the new star idea: =A NEW
STAR ee SALE. y
FREE RADIO SKETCH
Twelve minutes of the dramatic action of the
film—plus three minutes for picture plug. If —
} you can use ‘em, we'll send enough mimeo- [|
} graphed copies for each member of the cast.
Just write Campaign Plan Editor, 321 West 1
44th St., N.Y. C. and you'll get em pronto. :
an novel f ashion.
3 aa aS COL, Le :
famous producers, h:
as acne ne ae el from loth
make a smart addi- |
| display. Av ailabhe a
‘ 20" x q 30" .. <2 Sen DOC es
“Since Bette Viavis ‘is up viele the jeaders, in ae |
fashions, a neat co-op ad might be arranged around e
: the cake.
A letter-writing contest via radio might be worked this way—
Announcer spiels: “The girl from 10th Avenue has a problem. Listen to her story— .
_and if you can help her in any way, there will be a free ticket to the . .
a ie UP ad ee OWT Se Fee
Bu ee eth ues ke girl from 10th Avenue.”
Girl’s voice is heard saying: “I am the girl from LOth Avenue. I came from humble
parents and worked as a shopgirl for many years. Then by a stroke of good luck |
I married a young blueblood .. . wealthy, charming, and oh, so good looking. Twas |
But now a wealthy siren, a girl from ge own station in life, is
trying to take him away from me. She is using every method, fair and foul, to kill
his love for me, and has succeeded in getting his best friend « iis her side. I can turn ©
to none of my intimate friends for help. I can only appeal to you the radio sata
for suggestions that may be helpful in solving my problem.”
“Won’t you help this girl? Just write a hit: letter of
not more than 100 words advising of the best way for the Girl from 10th Avenue to
hold her husband. She will appreciate your letters . . . and we will present 10 passes
to writers of the ten best letters to the Strand’s new feature, “The Girl from 10th —
starring the glamorous Bette Davis.
- POSTER CUT-OUTS _
Poster artist kept your cut-out needs in mind
for this one. Take a peek at the 6-sheet and
see if it wouldn’t make a standee. And the 24-
sheet would be the chance for that marquee
pictorial —after your artist does his stuff.
2 Col. Picture-Poem Puzzle
| Puzzle is “available 37/q"" wides “Can be used a as pf
one-day newspaper contest, with you getting
ther break when answers appear. Prizes can
| be awarded according to neatness and correctness
of translation. Order mat No. 9—20c.
ool she won
‘ ee
elusive scholar-
at ships! :
Stock, stage, talkies, then —
Key she: tried a
| But lagging progress hurt
| her pride!
Hers seemed a losing fight
| for fame
| Until Of Human Bond-
age’? came— ae
In which, as cockney Mil-
dred, she :
Earned round-the-world
celebrity!
In * St cans she won
: _ Many papers use this as
The esas of her fellow
men! a feature listing solution
on another page and elim-
inating the contest ele-_
ment altogether.
Bette Davis Cake For et i
pli rc ot Contes oe
Met glans fair star comes
you
‘ae a Party-Cirl” of 10th —
Avenue!!
Any baker who'd make a big coteietnlatoy cake
to Bette Davis, would be in for publicity in return,
‘cause then you’d display it in lobby with card
acknowledging baker. Contest idea could be in-
corporated too, by having lobby-lookers.
weight of cake ae Qs closest ita taking
If you’ ’re going after the star ae following radio announcements are designed | to get i oe cover ats
100 WworD PLUG. res Pen ie
(Immediately after Bee eh announcement, sume ae: follows: ike): tae 1
has just been discovered. Tomorrow evening at 8:30 | rk it the sky fo
new star. For the best view we advise you to be i in geisag vicini |
You" vea shed treat awa ong abn because : as you’ve no
V0 49. een DE omy”
/ 25 ant over
tecascnsseeeserecseoess
6-SHEETS
lto aN aarti 3 each
10:16:19 71@c each
| 20 and over.........................65¢ each |
| 24.SHEETS
Up to 24. cee nnene- $2.00 each
25 and over wee 1.75 each
iAH HUNTER-COUN CLIVE
ALISON SRIPHORTH JOHN ELDREDGE
Dreacled Cy ALEMED COREE HI
Ze A SIRST NATIONAL
etivin, CAP. P41 eT URE
1-SHEET, WINDOW CARD, — ee
MIDGET WINDOW CAR
WINDOW CARDS
ae a Sas Fechhienoi tie
_ INSERT CARD
$140
gs . ; CMe 3 each”
a3 Scie s . | 50 to 99
i
a ; ‘ : a ; 100 and over..
INSERT CARDS ~
1 to 24. ste ee awed
25 00 49. eee connnennnne BBE each
| 50 20 99... ecnnesnennen Oe each |
100 and over............... |. 18¢ each
HERALDS
OM to 4M. oso.83.00 per M |
5M and over............... 2.75 per M—
‘LOBBY DISPLAYS
ee
‘ 11 x 14 Photoe.............75¢ a set |
A: ; (8 in set—celored)
22 x 28 Photow.............80c a set
(2 in set—colored)
| Se
‘Stills ........
| Midget Window Cards fe each
Campaign Plans................Grati
CLIVE
; . | These Prices Apply
; ‘ . to the U. Ae Only
Oe ee a
om:
~SHEET :
Ask For a Copy |
of the Herald |
At Your Exchange |
we i's be
SHIP W eee juin EBLBREOG! c
ah ‘ PRINTEDINU.S.A.
Its EVEN BIGGE
than we counted on
So were giving you
When we planned the press book
campaign for this show, we ran into
one of those rare cases when we had
--Maybe She
Ain’t No Lady
. but Man-Oh,
Man-What A
Woman She Is!
How you'll cheer her, this man-tamer
from “Bordertown”; as she gets hers
—and takes it without a squawk!
only the script and the advance
raves --of which there were plenty--
to judge its bigness. But now we’ve
seen the picture and we will stake
our reputation as producers of
“Black Fury’, “G Men’ and ‘Go Into
Your Dance’ on its success!
To be sure that we’ve cashed in on
every one of the film’s angles we’re
furnishing these additional ads, How youll love her. 2s slic fights
with her back to the wall, lashing
back at society’s scented sirens as
they try to grab the man she wants!
written with a more sympathetic
appeal for the character which
Bette portrays so magnificently.
P y 6 y It’s the great big star part you hoped
she’d get some day—and the little
girl knocks it over like Bernhardt!
SPECIAL AD NO. ] “The Girl From 10" Avenue’
A First National Picture with
sce teem SER ORR ETERS ,
IAN HUNTER - COLIN CLIVE - ALISON SKIPWORTH
They provide what is possibly a still
stronger woman-interest.
See other side for more
321 Lines . Mat No. 301—30c
MOTION PICTURE DAILY
is First with the News!
“The Girl from 10th Avenue”
Presented with all the necessary ingredients for good entertainment,
Director Alfred E. Green made the most of his opportunity here and has
turned out a stirring, a gripping and a finished product.
Undoubtedly, the film’s entertainment values are greatly enhanced
by the character portrayals of the cast, particularly on the part of Bette
Davis and Jan Hunter.
Miss Davis, as a girl from New York’s 10th Ave., meets Hunter as
he has been jilted by Katherine Alexander. She saves him from’ drink-
ing himself to death and the two marry. Thev both find.a modicum of
happiness in an arrangement whereby Miss Davis is Hunter’s wife .in
name only, until he begins to see his old social register friends again.
In the meantime Miss Alexander, who had married Colin Clive, fails
to make a go of married life and tries to regain Hunter. In a smashing
climax the entangled threads of the various complications are straight-
ene out, Hunter and Miss Davis realize their mutual love and all ends
well.
Besides Miss Davis and Hunter, Clive, Miss Alexander, Alison Skip-
worth and Phillip Reed handle their roles perfectly. The camera work
of James Van Trees is excellent.
Women everywhere should go for this picture and its appeal should
be almost as great to men. Exhibitors should have no trouble with this
Gi oceoe dme man-wrecker of
“Bordertown and ‘Of Human
Bondage lets down her hair
7 "| z f
No time now to wait for other preview ores Wateh for oo an d sh ows us sh e's a
them and remember them when planning your enlarge- ‘ '
ments for that ‘Big Show Is Coming’ lobby display! woman with a heart to break!
What a break for the kid—with the big role
and the big story you knew she’d get some day!
2S - TRE Bette DAVIS
The Girl From 10** Avenue
A First National Picture with
IAN HUNTER: COLIN CLIVE- ALISON SKIPWORTH
THEATRE
230 Lines Mat No. 20I—20c
274 Lines
Mat No. 202—20c
294. Lines Mat No. 302—30c
Ai last -BETTE SHOWS
US SHE’S A GIRL WITH
TEARS TO SHED AND
A HEART TO BREAK!
She’s just been waiting for the right man
BETTE GETS HERS-
And Takes It Like You Knew
She Would...With Her Chin Up!
The female fury of “Bordertown” and “Of
Human Bondage” is fighting again—not to steal
to come along to make a sap of herself
—and does she do it with a vengeance!
You know what a wallop the little girl
packs ... Well, this time she levels it at
some other woman’s marr this time—but to hold your heart and lets go with all she’s got!
BETTE
DAVIS
‘The Girl From
10°" Avenue’
A First National Picture with
IAN HUNTER - COLIN CLIVE
ALISON SKIPWORTH
THEATRE
her own against society’s man-snatching sirens!
BETTE
DAVIS
in the big part you knew she’d get some day—
‘The Girl From
10::, Avenue
A First National Picture
With IAN HUNTER e COLIN
CLIVE e ALISON SKIPWORTH
|
PRINTED INU.S.A.
Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.
for Film and Theater Research
http://wcftr.commarts.wisc.edu
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